Prudential Cambodia: Where is home?

Prudential Cambodia, a life insurance company, launched a campaign in Cambodia for the Khmer New Year to spread a message of hope during the Covid-19 pandemic when many could not be with their families.

Campaign details

Brand: Prudential Cambodia Brand owner: Prudential Agency: Studio 10 Vietnam Market: Cambodia Sector: Insurance Media channels: Merchandise & free gifts, Social media, Television, Voice, chabots Budget: Up to 500k

Executive summary

The life insurance industry in Cambodia is eight years old. Prudential was one of the first life insurers to enter Cambodia in 2013. Category awareness and life insurance penetration remain low, but the sector is now growing with over 10 life insurer

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