Ribena Transforms Scrap to Gold

This case study describes how Ribena, an English origin brand of blackcurrant-based uncarbonated and carbonated soft drinks, promoted its new drink variant to restaurant customers in Malaysia by using a branded card as its new advertising platform.

Ribena Transforms Scrap to Gold

Cindy Chia, Soo Wai Ching

Campaign details

Brand: Ribena Brand owner: Suntory Beverages & Food Malaysia Sdn. Bhd. Lead agency: Mindshare Malaysia Contributing agencies: Grey Worldwide, BW Creatives Country: Malaysia Industry: Fruit & vegetable juices Point-of-purchase, in-store Up to 500k

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