Shalamar Hospital: The Hot Tea Stain

Medical facility Shalamar Hospital used a multichannel approach to warn households of the dangers of hot tea on skin and halved the number of child burns cases in Pakistan.

Campaign details

Brand: Shalamar Hospital Brand owner: Shalamar Hospital Lead agencies: BBDO Pakistan, Babar Ali Foundation Contributing agency: Azadfilm company Market: Pakistan Industries: Healthcare services, providers Media channels:Direct marketing, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & microsites Up to 500k

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