Shan Foods: One Biryani, One Family

Food mixes brand Shan Foods ran a TV-led campaign promoting progressive values to appeal to young Punjabi women in Pakistan.

Campaign details

Brand: Shan Foods Brand owner: Shan Foods Lead agency: Ogilvy Pakistan Country: Pakistan Industries: Convenience, readymade Media channels: Outdoor, out-of-home, Social media, Television, Word of mouth, influencers Budget: 1 - 3 million

Executive s

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