Softlogic Life: The underdog who disrupted life insurance in Sri Lanka

Insurance brand Softlogic Life used a multichannel approach to rebrand itself, drive policies and grow market share in Sri Lanka.

Campaign details

Brand: Softlogic Life Brand owner: Softlogic Life Insurance PLC Agencies: MullenLowe Sri Lanka, Thirdshift (Pvt) Ltd. Sri Lanka Market: Sri Lanka Industries: Insurance Media channels: Cinema, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television 1 - 3 million