Spicy Oishi Prawn Crackers: The first-ever shrimp-fluencer

Snack brand Spicy Oishi Prawn Crackers boosted growth and relevance among millennials and Gen Z in the Philippines by launching its own TikTok 'shrimp-fluencer'.

Campaign details

Brand: Spicy Oishi Prawn Crackers Brand owner: Liwayway Marketing Corporation Agency: TBWA\Santiago Mangada Puno Market: Philippines Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Online video, Social media, Television, Word of mouth, influencers Up to 500k

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