Sunkist Growers: #MySunkistTable

Christine Park, Sunyoung Kim, Becca Joe, Sumin Park

Citrus brand Sunkist created a video-based campaign, backed by an e-commerce sales promotion, to raise brand awareness and consumer preference in Korea.

Campaign details

Brand: Sunkist Growers Brand owner: Sunkist Growers Agency: Edelman Korea Market: Korea, Republic of Industries: Fruit & vegetables Media channels: Competitions & contests, Online video, Sales promotions, Social media, Word of mouth, influencers Up to 500k

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