Sunlight: Men Can Too

Sunlight, Vietnam's leading washing-up liquid grew sales and reinforced its proposition as a progressive brand with an online campaign that positioned doing the dishes as a manly chore.

Campaign details

Brand: Sunlight Brand owner: Unilever Agencies: Mindshare Vietnam, Happiness Saigon Market: Vietnam Industries: Cleaners & detergents Media channels: Online video, Packaging & design, Sales promotion, Social media, Word of mouth, influencers Budget: Up to 500k

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