Super Cute's: Super diapers – Wondershorts and Wonderskirts

Sanitary brand, Soothe Healthcare, used an online consumer acquisition-led approach to launch its Super Cute's nappies range in India.

Campaign details

Brand: Super Cute's Brand owner: Soothe Healthcare Pvt. Ltd. Lead agency: Motivator (GroupM) Contributing agency: WebDaksha Market: India Sector: Baby care Media channels: Online display, Online video, Programmatic display, Search marketing, Social media Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands