Tang Pakistan: Refreshing Summers and Ramadan

Tang, the powdered beverage, used real-time personalised communications to increase consumption in Pakistan.

Campaign details

Brand: Tang Pakistan Brand owner: Mondelez International (Pakistan) Agency: Starcom Pakistan Market: Pakistan Industries: Concentrates & cordials Media channels: Online display, Social media Budget: Up to 500k

Executive summary

In Pakistan, Tang was

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands