Tang Pakistan: Refreshing Summers and Ramadan

Tang, the powdered beverage, used real-time personalised communications to increase consumption in Pakistan.

Campaign details

Brand: Tang PakistanBrand owner: Mondelez International (Pakistan)Agency: Starcom PakistanMarket: PakistanIndustries: Concentrates & cordialsMedia channels: Online display, Social mediaBudget: Up to 500k

Executive summary

In Pakistan, Tang was...