Tang Pakistan: Refreshing Summers and Ramadan

Tang, the powdered beverage, used real-time personalised communications to increase consumption in Pakistan.

Campaign details

Brand: Tang Pakistan Brand owner: Mondelez International (Pakistan) Agency: Starcom Pakistan Market: Pakistan Industries: Concentrates & cordials Media channels: Online display, Social media Budget: Up to 500k

Executive summary

In Pakistan, Tang was one of the oldest and most-renowned powdered beverages due to its refreshing taste and rehydrating properties. Come summer and Ramadan, Tang was sought after to quench thirst and keep one going during the blazing heat. Tang'

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