Tata Altroz: A Car That Sells Itself

Automotive manufacturers, Tata Motors, developed an AI-powered voice bot to guide potential car buyers through the purchase funnel in India.

Campaign details

Brand: Tata Altroz Brand owner: Tata Motors Lead agencies: MullenLowe Lintas Group, India Contributing agency: Oriserve (technology development partner) Market: India Industries: Mid-size, large family cars Media channels:Events & experiential, Newspapers, Online video, Public relations, Voice, chatbots 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands