Tata Motors: Use Dipper at Night

Indian truck-maker Tata Motors used trucks as an advertising medium to launch a brand of condoms aimed at truckers.

Campaign details

Brand: Tata Motors Brand owner: Tata Motors Lead agency: Rediffusion Y&R Contributing agencies: TCIF (Transport Corporation of India Foundation) Country: India Industries: Vans, Trucks, RVs Media channels: Outdoor, out-of-home, Packaging & design : No budget

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