Tata Sampann: Fueilling the foodie

Food brand Tata Sampann entered the consideration space and increased its spontaneous awareness in India with a YouTube-led branded content strategy using top food influencers.

Campaign details

Brand: Tata Sampann Brand owner: Tata Group Lead agencies: Komal Mittal, Zaibi Qureshi Contributing agency: Madison Media Market: India Sector: Sauces, seasonings, condiments Media channels: Product placement, Word of mouth, influencers Budget: 500k - 1 million

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