Tata Yodha: Unshakeable, Unstoppable in Nepal

Automobile manufacturer Tata Motors used an online campaign to launch its new Yodha pick-up truck and regain market share in Nepal.

Campaign details

Brand: Tata Yodha Brand owner: Tata Motors Lead agency: Rediffusion Y&R India Contributing agencies: WaveMaker India Country: Nepal Industries: Vans, Trucks, RVs Media channels: Online video, Social media, Word of mouth, advocacy

Executive summary

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