Tiger: Uncaging Malaysia's first virtual street food festival

By leveraging digital-first activity to create a virtual food festival in the midst of the pandemic, beer brand Tiger was able to boost its brand power score and drive penetration, further strengthening its bond with its target audience in Malaysia.

Campaign details

Brand: Tiger Brand owner: Heineken Malaysia Berhad Lead agency: Dentsu X Contributing agencies: Naga DDB, Reprise Digital, Freeform Market: Malaysia Sector: Beer & cider Media channels: Content marketing, Mobile & apps, Online video, Print - general, unspecified, Programmatic display, Social media, Word of mouth, influencers 1 - 3 million

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