Unacademy: Turning self doubt into self belief

Examination prep app, Unacademy, connected with students and challenged the psychologically stressful coaching culture in India.

Campaign details

Brand: Unacademy Brand owner: Unacademy Agency: McCann Worldgroup India Market: India Sector: Educational, universities Media channels: Cinema, Content marketing, Online video, Radio & audio, Social media, Television Budget: 5 - 10 million

Executive summary

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