Volkswagen China: Deep Fake Selfie

Auto manufacturer VW China used an AI-based social media campaign to drive brand engagement, test drives and sales of its Touareg SUV among 30 to 45-year-olds, despite the model's limited availability in dealerships.

Campaign details

Brand: Touareg Brand owner: Volkswagen (China) Agency: PHD China Market: China Industries: SUVs, 4x4s Media channels:Mobile & apps, Online display, Online video, Social media, Virtual & augmented reality, Websites, microsites, Word of mouth, influencers Up to 500k

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