YahClick: Consumer engagement activation, a first in Afghanistan

This case study describes how YahClick, the satellite broadband service provider, launched in Afghanistan with a campaign targeting businesses.

YahClick: Consumer engagement activation, a first in Afghanistan

Sunil Sivarajan

Campaign details

Brand owner: YahSat Agency: MEC Brand: YahClick Country: Other Channels used: Newspapers, Other and ambient media Media budget: Up to 500k

Executive summary

In 2012, YahClick, a high-speed satellite broadband service provider launched in Afghanistan with a business objective of entering a market with an internet penetration of less than 5%. Post-launch, the objective for the first quarter of 2013 was to