Yeos: CNY Goodness Campaign 2021

Drinks brand Yeo's built affinity and brand preference for its Chinese New Year range among Gen Z in Singapore with a strategy that encompassed social media, TV, and outdoor.

Campaign details

Brand: Yeos Brand owner: Yeo Hiap Seng Limited Agency: Mashwire Market: Singapore Sector: Iced drinks Media channels: Gaming & in-game advertising, Merchadise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-hone, Programmatic display, Public relations, Social media, Television, Word of mouth, influencers Up to 500k

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