5 Gum: Uprgade your five senses

Chewing gum brand, Five, aligned itself with gaming to boost awareness among young people for its launch into China.

Campaign details

Brand: 5 Gum Brand owner: Mars Entrant company: MediaCom Shanghai Idea creation: MediaCom, Shanghai Market: China (Mainland) Sector: Confectionery Media channels: Events & experiential, Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Mobile & apps, Packaging & design, Public relations, Sponsorship - sports,Television 3 - 5 million

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