AB Inbev: The Friendship Bank

Poker Beer, a beer brand, launched a campaign in Colombia to protect itself during the month when its biggest competitor was launching its new beer.

Campaign details

Brand: Poker Beer Brand owner: Anheuser-Busch InBev Entrant company: DDB Colombia, Bogota Idea creation: DDB Colombia, Bogota / Go Together, Bogota / Abinbev, Bogota Market: Colombia Sector: Beer & cider Media channels: Merchandise & free gifts, Online video, Outdoor, out-of-home, Packaging & deisgn, Point-of-purhcase, in-store, Print - general, unspecified, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers 1 - 3 million

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