Adorama: Creative Ones

A campaign by Adorama, a photography equipment company, in the USA, helped them prove that appealing to creative types on TV was effective.

Campaign details

Brand: Adorama Brand owner: Adorama Entrant company: Marketing Architects, Minnetonka Market: United States Sector: Cameras, photography Media channels: Television Budget: Up to 500k

Executive summary

For Adorama, one of the stalwarts of the creative industry, there is no time of year more important than the holiday season. The correct advertising strategy during this time is essential for driving key sales for any established retailer.