Aguila Beer: The Beer Cap Project

Beer brand Aguila changed consumer behaviour and grew brand favourability and affinity scores in Colombia by alerting customers to the dangers of binge drinking through a cap redemption scheme.

Campaign details

Brand: Aguila Beer Brand owner: Anheuser-Busch InBev Entrant company: MullenLowe SSP3, Bogotá Media: Zenith, Bogotá PR: Dattis Comunicaciones, Bogota Market: Colombia Sector: Beer & cider Media channels: Merchandise & free gifts, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Radio & audio, Social media, Video on demand 500k - 1 million

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