Agusha: Finding moms in digital

Agusha, a leading brand of baby food in Russia, explored how to increase the accuracy of its targeted ads for mothers of young children in Russia.

Campaign details

Brand: Agusha Brand owner: PepsiCo Entrant company: PepsiCo Russia, Moscow Idea creation: PepsiCo Russia, Moscow / OMD OM, Moscow Media: OMD OM, Moscow Market: Russian Federation Sector: Baby food Media channels: Programmatic display Budget: 3 - 5 million

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