Air Transat: Vacation intervention

Canadian airline Air Transmat ran a multi-channel campaign encouraging customers to use their vacation days to grow sales, awareness and increase differentiation.

Campaign details

Brand: Air Transat Brand owner: Transat A.T. Entrant company: Sid Lee Media, Montréal Market: Canada Sector: Airlines Media channels: Competitions & contests, Integrated, Newspapers, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Social media 500k - 1 million

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