Amul: Taking 1.3 billion Indians down memory lane

Amul, the food brand, defended its overall market share during the COVID-19 lockdown in India.

Campaign details

Brand: Amul Dairy Brand owner: Amul Dairy Entrant company: GCMMF, Anand Idea creation: FCB Ulka , Mumbai / Gcmmf, Anand / Dachuna Communications, Mumbai / Lodestar UM, Mumbai Media: Lodestar UM, Mumbai Market: India Sector: Dairy products, fats, oils Newspapers, Online video, Social media, Television Up to 500k