Campaign details
Brand: Amul DairyBrand owner: Amul DairyEntrant company: GCMMF, AnandIdea creation: FCB Ulka , Mumbai / Gcmmf, Anand / Dachuna Communications, Mumbai / Lodestar UM, MumbaiMedia: Lodestar UM, MumbaiMarket: IndiaSector: Dairy products, fats, oilsMedia channels: Newspapers, Online video, Social media, TelevisionBudget: Up to 500k
Executive summary
On 23rd March 2020, India announced a nationwide lockdown to contain the COVID-19 virus. One of the biggest impacts of the lockdown was on the emotional health of people. Fear and uncertainty were in the air....