Audi: Vorsprung durch Waterslide

Audi, a car brand, launched a campaign in the UK to take its 'Vorsprung durch Technik' idea and translate it beyond its communications.

Campaign details

Brand: Audi Brand owner: Volkswagen Group Entrant company: Audi, Milton Keynes Idea creation: Bridle Production, London / Ibm, Portsmouth Market: United Kingdom Sector: Automakers & marques Media channels: Mobile & apps, Websites & microsites No budget

By improving key parts of the customer journey where they matter, we're able to significantly lift brand perception, improve engagement and consideration in the brand, as well as meet critical sales targets. By doing this, we've identified millions of pounds worth of improvements and potential margin several million. Of the 32 recommendations we made, we implemented nine big ones, with more coming soon. Watch this space.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands