Campaign details
Brand: BeaurepairesBrand owner: BeaurepairesEntrant company: Rapid Media, QueenslandMarket: AustraliaSector: Automotive accessories retailMedia channels: Outdoor, out-of-home, Searchmarketing, Social media, TelevisionBudget: Up to 500k
Executive summary
In July 2020, as most of Australia started to emerge from the effects of the COVID19 pandemic, Beaurepaires tasked us with delivering Store Re-Opening campaign for the 85 of their stores that were reopening.
This campaign would need not only announce and inform, but also re-enforce the primary Beaurepaires Brand positioning pillar of "Beaurepaires Cares" as well as their "Need Tyres"...