Boost: Stamina Meter – a new currency in town

Boost, the milk food drink, tangibly demonstrated its stamina proposition to connect with a previously untapped audience in India.

Campaign details

Brand: Boost Brand owner: Unilever Entrant company: Mindshare, Mumbai Market: Asia Sector: Milk & dairy drinks Media channels: Content marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencers 500k - 1 million

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