Bosch: Washing Together

Washing machine manufacturer, Bosch, boldly broke a parenting taboo to convey its product's sanitising technology in China.

Campaign details

Brand: Bosch Brand owner: Robert Bosch Entrant company: BBDO Shanghai Idea creation: BBDO China, Shanghai Market: China (Mainland) Sector: Home appliances Media channels: Online video, Social media, Word of mouth, influencers Budget: Up to 500k

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