Bose: Targeting the premium TWIE market

Bose, an audio equipment manufacturer, grew its business in China by bringing together fragmented customer data.

Campaign details

Brand: Bose Brand owner: Bose Entrant company: MediaCom, Shanghai Market: China Sector: Audiovisual products Media channels: Programmatic display, Video on demand Budget: 500k - 1 million

Executive summary

In China, the fragmentation of consumer data across multiple platforms increases complexity for brands to manage, utilize, optimize, and measure their media budget.