Boston Globe: #BostonStillRunning

Newspaper, The Boston Globe, made a prominent gesture of support to its home city during COVID-19 with its Boston Still Running campaign in the USA.

Campaign details

Brand: Boston Globe Brand owner: Boston Globe Entrant company: MullenLowe Boston Market: United States Sector: Newspapers Media channels: Newspapers, Online display, Online video, Social media Budget: Up to 500k

Executive summary

For the first time in its 124-year history, the US Boston Marathon was canceled in April 2020 due to COVID-19.

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