Brusnika: Moving in

Brusnika, a federal housing developer, launched a campaign in Russia to encourage people to move out of uncomfortable 1970s 'khrushchevki' and move into newer housing.

Campaign details

Brand: Brusnika Brand owner: Brusnika Entrant company: Voskhod, Ekaterinburg Market: Russia Sector: Property & construction Media channels: Online video, Outdoor, out-of-home, Public relations,Social media Budget: Up to 500k

Executive summary

In Russia, there are "khrushchevki". Endless rows of old, grey, ascetic panel boxes from the 70-ies with low ceilings and tiny rooms. At the time, they were built to accommodate families fromcommunal apartments. Now they are considered too small and

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