Campari Soda: Without Labels

In Italy, Campari Soda, an Italian drinks brand, launched the Without Labels campaign, which went back to the brand's roots as a provincial aperitif to be enjoyed with friends.

Campaign details

Brand: Campari Soda Brand owner: Campari Soda Entrant company: Ogilvy, Milan Media: Mindshare, Milan / GroupM, Milan Market: Italy Sector: Pre-mixed drinks Media channels: Online video, Packaging & design, Programmatic display, Social media, Sponsorship - event, property, Television 3 - 5 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands