Campaign details
Brand: Canadian TireBrand owner: Canadian TireEntrant company: Touché!, MontréalMarket: CanadaSector: Department storesMedia channels: Direct marketing, Online display, Online video, Point-of-purchase, in-store, Social media, Sponsorship - media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
Canadian Tire is one of the leading retailers in Canada but is constantly challenged by fierce competitors such as Amazon. The online-based business model of the retail giant leads consumers to believe that pure play e-comm players offer more new and innovative products vs. traditional retailers. But the reality is...