Česká spořitelna: #IWillKeep the good

Česká spořitelna, a bank, launched the #iwillkeep brand-building campaign during the Covid-19 pandemic to demonstrate how individuals adapted to their circumstances.

Campaign details

Brand: Česká spořitelna Brand owner: Erste Group Entrant company: Česká Spořitelna, Prague Idea creation: VMLY&R Prague Media: Wavemaker Czech, Praha 3 Market: Czech Republic Sector: Banks Media channels: Content marketing, Merchandise & free gifts, Social media, Television, Word of mouth, influencers 500k - 1 million

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