Claro Colombia: Walk with me

During the Covid-19 pandemic, Claro, a Colombian telecommunications operator, held a virtual pride walk in Colombia to stand out among other brands that show their support for the LGBT+ community during Pride month.

Campaign details

Brand: Claro Colombia Brand owner: América Móvil Entrant company: DDB Colombia, Bogota Idea creation: DDB Bogota Market: Colombia Sector: Telephone & internet services Media channels: Content marketing, Events & experiential, Livestreaming, Online video, Outdoor, out-of-home, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k

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