CP-Meiji: High protein celebrity-led fitness at home

CP-Meiji, a pasteurised milk brand, provided exercise classes in Thailand during the COVID-19 pandemic to drive brand awareness and consideration.

Campaign details

Brand: CP-Meiji Brand owner: CP-Meiji Entrant company: Carat, Bangkok Media: BEC-Tero, Bangkok / Fitness First (Evolution Wellness Co., Ltd.) Thailand, Bangkok Market: Thailand Sector: Milk & dairy drinks Media channels: Livestreaming, Product placement, Public relations, Social media, Websites & microsites Up to 500k

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