Danone Max: Energy done right

Danone, a dairy brand, exploited an opportunity in the drinkable yoghurt category by relaunching a new brand, MAX.

Campaign details

Brand: Danone Max Brand owner: Danone Entrant company: FP7 McCann, Cairo Idea creation: FP7 McCann, Cairo / FP7 McCann, Cairo Market: Egypt Sector: Milk & dairy drinks Media channels: Content marketing, Online video, Social media, Television, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands