Dari Creme: Frontliner ng Tahanan

Dari Crème, a margarine brand, launched a Mother's Day campaign in the Philippines during the COVID-19 pandemic.

Campaign details

Brand: Dari Creme Brand owner: Magnolia Entrant company: Magnolia Inc., Pasig Idea creation: The Huddle Room, Makati PR: The Huddle Room, Makati Market: The Philippines Sector: Dairy products, fats, oils Media channels: Online video, Social media, Word of mouth, influencers Up to 500k