Dari Creme: Frontliner ng Tahanan

Dari Crème, a margarine brand, launched a Mother's Day campaign in the Philippines during the COVID-19 pandemic.

Campaign details

Brand: Dari CremeBrand owner: MagnoliaEntrant company: Magnolia Inc., PasigIdea creation: The Huddle Room, MakatiPR: The Huddle Room, MakatiMarket: The PhilippinesSector: Dairy products, fats, oilsMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Mother's Day in the Philippines has always been celebrated with great enthusiasm. But in 2020, it was a different story with celebrations canceled and everyone locked in their homes. This was the challenge faced by Dari Crème, a well-loved Filipino brand by moms...

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