Dell: A performance campaign that delivered

A campaign by Dell, a computer company, in India, increased the sales of laptops by optimising their advertising and e-commerce infrastructure.

Campaign details

Brand: Dell Brand owner: Dell Entrant company: MediaCom, Bangalore Market: India Sector: PCs, computing Media channels: Programmatic display, Sales promotion, Search marketing,Social media Budget: 1 - 3 million

Executive summary

A global pandemic. A govt mandated lockdown. State of panic and uncertainty. Most industries were calibrating and optimizing for a down year. However, the laptop category seemed more essential than ever for everyday functioning for an average worker.