Dove Deo: Dry serum launch

Dove, a personal care brand, used mobile technology to launch its new deodorant serum in the Philippines.

Campaign details

Brand: Dove Deo Brand owner: Unilever Entrant company: Mindshare Philippines, Taguig Idea creation: Mindshare Philippines, Taguig / Adcolony, Los Angeles Media: Adcolony, Los Angeles Market: The Philippines Sector: Deodorants, anti-perspirants Media channels: Mobile & apps, Online video, Websites & microsites Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands