Durex: Right to orgasm

Durex, a condom brand, launched a campaign in India to break the taboo surrounding female pleasure.

Campaign details

Brand: Durex Brand owner: Reckitt Benckiser Entrant company: Reckitt Benckiser, Gurgaon Idea creation: Havas India, Gurgaon Market: India Sector: Contraceptives, family planning Media channels: Social media, Television, Word of mouth, influencers Budget: 500k - 1 million

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