Etihad Airways: Meta-dynamic automation

ETIHAD, the airline, streamlined its formerly highly complex annual sale advertising across global markets with the Advanced Dynamic Engine (ADE) marketing automation tool.

Campaign details

Brand: Etihad Airways Brand owner: Etihad Airways Entrant company: Crossmedia, Düsseldorf Market: Global Sector: Airlines Media channels: Programmatic display, Social media Budget: 500k - 1 million

Executive summary

The Advanced Dynamic Engine (ADE) took marketing automation in display and paid social to the next level, coordinating and controlling all campaign-relevant data flows and automatically generating dynamic audience segments based on input parameters.

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