Fantasia: Spring-summer collection

Yoghurt brand, Fantasia, successfully captured its audience of young women with a fashion-focused initiative in Poland.

Campaign details

Brand: Fantasia Brand owner: Danone Entrant company: VMLY&R Warsaw Media: MediaCom Warsaw / Agencja K2.Pl Sp. Z+ O.O. S.K.A. Market: Poland Sector: Dairy products, fats, oils Media channels: Magazines - consumer, Online display, Outdoor, out-of-home, Packaging & design, Social media, Television, Video on demand 1 - 3 million

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