Frito-Lay: Leaving a mark

Cheetos, an American snacks brand, used a Hispanic-dedicated initiative that would reverse decline and improve its relationship with the Hispanic community.

Campaign details

Brand: Frito-Lay Brand owner: Pepsico Entrant company: Dieste Dallas Idea creation: Dieste, Dallas Media: VaynerMedia, New York PR: Ketchum New York Market: United States Sector: Savoury snacks, potato chips Media channels: Events & experiential, Online display, Online video, Public relations, Radio & audio, Social media, Sponsorship - event, property, Television, Video on demand, Word of mouth, influencers 5 - 10 million

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