Grab: GrabForGood – Break the silence

Super-app Grab created a digital campaign, #BreakTheSilence, to spark a social lobbying movement and won an amendment to a new law that prevented deaf people from working as e-hailing drivers in Malaysia.

Campaign details

Brand: Grab Brand owner: Grab Entrant company: Ensemble Worldwide, Petaling Jaya Market: Malaysia Sector: Restaurants & takeaways Media channels: Email marketing, Online video, Outdoor,out-of-home, Mobile & apps, Public relations, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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