Guanghe Fermented Bean Curd: Equity campaign

Guanghe, a brand of fermented bean curd, launched a campaign in China to evoke nostalgia for its product among younger consumers.

Campaign details

Brand: Guanghe Fermented Bean Curd Brand owner: Kraft Heinz Company Entrant company: The Kraft Heinz Company, Shanghai Idea creation: BBH, Shanghai Market: China Sector: Sauces, seasonings, condiments Media channels: Events & experiential, Online video, Outdoor, out-of-home, Packaging & design, Social media 500k - 1 million

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